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@article{182101,
        author = {D.KANIMOZHI and Dr. G Anuradha},
        title = {Social Media Influence on Entrepreneurial Decision-Making Among Women-Led Businesses},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {840-846},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182101},
        abstract = {social media has evolved from a simple networking platform into a powerful enabler for entrepreneurial growth, especially among women-led businesses in emerging digital markets. This research examines the influence of platforms such as Instagram, Facebook, and WhatsApp on the strategic decision- making processes of women entrepreneurs in Tirupur District, Tamil Nadu. Descriptive research methodology has been adopted, the study gathered responses from 212 respondents using a structured questionnaire. The analysis highlighted that video content, brand exposure, and high-quality information significantly influence business-related decisions. Additionally, factors such as trust-building through authentic communication and real-time customer interaction were found to enhance business strategy. A comprehensive SWOT analysis covered both internal strengths like cost-efficiency, broad reach, external threats, including algorithm dependency and exposure to digital risks. The study concludes that social media serves as a dynamic enabler, fostering visibility, adaptability, and innovation in women-led businesses. These insights provide actionable recommendations for policymakers, technology developers, marketers, incubators, educators, and financial institutions to enhance digital inclusion through safer platforms, multimedia marketing strategies, AI- driven training, and targeted digital skill programs, collectively supporting strategic decision-making, resilience, and market expansion among women entrepreneurs.},
        keywords = {Women Entrepreneurs, Online Branding, Social Innovation, SWOT, Digital Entrepreneurship},
        month = {July},
        }