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@article{182178,
        author = {Nikita Choudhary},
        title = {The Emerging Role of Artificial Intelligence in Marketing: A review study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {1267-1274},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182178},
        abstract = {AI is defined as human-produced, market-informed, organized knowledge created with machine assistance. AIs are created using human insight approaches including learning, reasoning, and self-healing. The future of commerce is artificial intelligence. Artificial intelligence makes it possible to make specific decisions while also saving a ton of time and money. Systems using artificial intelligence are capable of data collection, forecasting, and trend analysis. The purpose of the article is to emphasize how artificial intelligence will help the marketing industry by enhancing marketing. Artificial intelligence improves the economy and has a rapid growth in marketing productivity newline Making decisions is a key component in marketing. Data mining, big data, and enormous files are all vital in the marketing decision-making process. Data security is yet another crucial duty. The parameters on which the theory is built are these terms and the replacement of executives. Humans and AI are very close to one another. One makes decisions using historical facts, whereas the other utilizes experience. Data is valuable to AI since, without it, it would not be able to make decisions. For this study, all of them were employed as parameters.},
        keywords = {Marketing, Artificial Intelligence, social media, programmers, etc.},
        month = {July},
        }