Needs and Generosity: Does perception of needs influence donating behavior?

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Sonakshi Bansal; Mukul Arora; Iti Chauhan; Aditi Dahiya; Sakshi Desai; Gauri Dhingra; Suhela Fatima; Suhana Gupta

Needs and Generosity: Does perception of needs influence donating behavior?

Authors: Sonakshi Bansal, Mukul Arora, Iti Chauhan, Aditi Dahiya, Sakshi Desai, Gauri Dhingra, Suhela Fatima, Suhana Gupta

Unique Paper ID: 182541
Volume: 12
Issue: 2
PageNo: 2589-2596

Keywords: generosity prosocial behavior ANOVA donation

Abstract:
Generosity is a key facet of prosocial behavior. While previous research has explored factors influencing generosity, limited studies have examined the interaction between the salience of personal needs and the perceived urgency of recipient needs. This study investigated how perceptions of a recipient’s financial need and an individual’s own financial concerns influence generosity (helpful behavior) in a hypothetical donation task. Participants (N = 120) were assigned to one of four conditions, where the perceived financial needs of a hypothetical recipient (high or low) and the salience of participants’ own financial concerns (highlighted or not highlighted) were manipulated. We hypothesized that participants will be more generous when they perceive the other person as being in greater need, and when their own need is not highlighted. However, if the participant is reminded of their own personal need, their generosity will decrease. A two-way ANOVA revealed that participants donated significantly more when the recipient’s financial need was high, regardless of whether their own financial concerns were highlighted. Furthermore, highlighting participants’ own personal financial needs did not significantly affect donation amounts, contrary to our hypothesis. This suggests that personal financial concerns may not play as strong a role in generosity. This study highlights the role of perceived recipient need in prosocial decision-making, and suggests directions for future research, including real-world monetary incentives and stronger manipulations of personal financial concern.

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ISSN: 2349-6002
Volume: 12
Issue: 2
PageNo: 2589-2596

Needs and Generosity: Does perception of needs influence donating behavior?

Available:https://ijirt.org/article?manuscript=182541

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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