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@article{182717,
        author = {Dr. Shah Ali Adnan and Dr. Diwakar Pathak and Dr. Ajit Kumar and Dr. Kumari Soni},
        title = {IMPACT OF RURAL ELECTRIFICATION ON THE CONSUMER DURABLE INDUSTRY IN BIHAR: PROJECTIONS AND CHALLENGES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {3206-3216},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182717},
        abstract = {The Bihar rural electrification effort is important and growing for the consumer durables industry.   While rural families have gained access to electricity, a consistent, high-quality, and economical power supply is needed to change them. This paper highlights the complicated interaction between rural electricity and the Bihar consumer durable sector, including potential prospects and continuing problems.   By making consumer durables easier to use and increasing family productivity, electricity availability boosts demand.   Subsidies and free power programs make first-time purchases and aspirational consumption more affordable. Digital connection and financial inclusion in rural areas boost market development, notably for energy-efficient and smart products. However, the sector faces enormous challenges.   Power supply quality and dependability are important since frequent outages and voltage variations limit appliance functionality and investment.   Many families struggle with high upfront and continuing costs, even with subsidies. Dispersed markets and limited storage facilities can complicate supply chain and distribution.  Consumer confidence and product durability suffer from rural areas' developing and sometimes disorganised after-sales service network's trust gap. Financial instability of energy distribution firms (DISCOMs) and power theft threaten power sector viability. Multiple parties must work together to maximise Bihar's rural consumer durable market. In addition to decentralised renewable energy, the government should improve electricity quality and DISCOM financial stability.   Manufacturers and retailers must invest in robust distribution and after-sales support networks, create personalised, energy-efficient goods, and use digital interaction. Financial institutions help reduce affordability inequalities by providing tailored and accessible loan solutions. Sustainability and equitable development in Bihar depends on this collaborative ecosystem, underpinned by a deep understanding of rural consumer behaviour and market circumstances.},
        keywords = {Rural Electrification, Consumer Durables Industry, Power Supply Quality, Affordability Constraints, Market Development},
        month = {July},
        }