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@article{183022,
        author = {Geetanjali Gupta and Dr Anil Bhat and Dr Surinder Kumar Gupta},
        title = {Identification and assessment of constraints associated with production , post production  and marketing of honey and bee products in Jammu division},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {151-161},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183022},
        abstract = {This present study is a part of Ph.D reserch and identifies and assesses the constraints associated with production , post production  and marketing of honey and bee products in Ramban ,Kathua and Jammu districts of Jammu Division, J&K. The research emphasized on untapped potential in beekeeping as the global and national demand for honey and hive products is increasing. A stratified sampling approach was used to survey 200 beekeepers across high (Ramban), medium (Kathua), and low density (Jammu) districts. Data was collected on production and marketing costs, marketing channels, profitability, socio-economic variables and constraints faced ,using a structured questionnaire. The findings of the analysis highlighted variations in costs, returns, and adoption rates across districts. Ramban emerged as the most productive (7196 quintals) and profitable district ( gross returns = Rs 17,744.53/quintal), with the highest benefit-cost ratio (24.78) and gross returns. Direct marketing (producer to consumer) yielded the highest producer share in consumer prices(97.78 % average of 3 districts ). Key constraints identified include high feed and labour costs, marketing barriers, and limited post-harvest infrastructure. Factors like number of bee colonies and experience were significant predictors of profitability and enterprise adoption. The findings concluded that honey production is a profitable venture in the areas under study (BCR - 1 : 21.4). It was recommended that strategic interventions such as improved market access, value addition, cooperative models , reduce price spreads between producers and consumers, and cost reduction policies can be implemented .},
        keywords = {Beekeeping, Marketing chain, Economic analysis , profitability, Beekeeping adoption , constraints},
        month = {July},
        }