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@article{183126,
        author = {Suranya Sehgal},
        title = {The EV Equation: What’s Accelerating Electric Car Adoption in India?},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {402-407},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183126},
        abstract = {The adoption of Electric cars has become essential to mitigate environmental challenges and align with sustainability goals, particularly in rapidly developing nations like India. This study examines the key factors influencing consumer purchase intentions for four-wheeler Electric cars in the Indian market. The research aims to explore economic, environmental, technological, infrastructure, Govt subsidies and brand image affecting electric car adoption.
Findings indicate that financial concerns, including the high upfront cost and high maintenance costs of Electric cars, lack of repair and maintenance facilities, and limited government subsidies are significant deterrents. Technological challenges, limited battery range, slow charging infrastructure, long charging times, and doubts about battery performance, further inhibit adoption. On the other hand, heightened environmental awareness, reduced fuel costs, long term savings positively influence purchase intentions. Further, though customers are willing to purchase the electric cars, yet owning electric car does not enhance social status in the eyes of the peers.
This study aims to provide actionable insights for policymakers, automotive manufacturers, and marketers to drive sustainable growth in India’s electric car market. The findings contribute to the broader discourse on sustainable mobility, offering practical strategies to accelerate the transition to cleaner transportation systems while supporting India's commitments to the Paris Agreement and the United Nations Sustainable Development Goals (SDGs).},
        keywords = {Electric vehicles, India, financial factors, Environmental factors, Economic factors, Technological factors, Govt subsidies, Brand image},
        month = {July},
        }