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@article{184270,
        author = {BINU MATHEW JOB},
        title = {EXPLORING BEHAVIOURAL BIASES AMONG STOCK MARKET INVESTORS: A CASE STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1495-1501},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184270},
        abstract = {Stock markets around the world have been highly volatile over the past years, signaling that investors are worried about the future and the negative events it might contain. Behavioral biases among investors constitute the major building blocks of behavioral finance. The study analyses the behavioral biases of the investors, their relation to demographic variables and length of experience in share market investment. It was observed that illusion of control, loss aversion, availability and conservatism biases are present to a great extent among the share market investors in Kerala.
Global stock markets have experienced extreme volatility in the recent years, indicating investor concern about the future and potential bad events. The cardinal components of behavioural finance are investor behavioural biases. The study examines the investors' behavioural biases and how they relate to demographic factors and duration of share market investment experience. The findings indicate a notable prevalence of illusion of control, loss aversion, availability, and conservatism biases among share market investors from Kerala.},
        keywords = {—Behavioural biases, Over confidence bias, Illusion of control bias, Loss aversion bias, Conservatism bias.},
        month = {September},
        }