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@article{184378,
        author = {Dr. Shashi Sharma},
        title = {A Critical Analysis of Gender Differences in Online Shopping Intensions of Consumer Behaviour},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1575-1580},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184378},
        abstract = {In today's modern world, consumers are choosing online shopping as a way to replace traditional shopping because of their need for time and convenience. The aim of this study is to examine the shifts in attitudes and behaviour of men and women when they buy goods or services online. The main objective of this descriptive method is to identify primary data sources. The data was obtained by randomly selecting 200 respondents from social media. There are differences in attitudes and behaviour between consumers. The abilities of men and women differ when it comes to perception and decision-making. During shopping, women appear to feel happy and fulfilled, while men are more likely to prioritize quality over price.},
        keywords = {Online shopping, gender, customer attitude, shopping behaviour, buying intension},
        month = {September},
        }