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@article{184767,
        author = {Rahul Mishra and Dr. Navin M. Punjabi},
        title = {An empirical study of promotional strategies on NPS participation.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {3393-3400},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184767},
        abstract = {This study examines the impact of demographic variables on the success of promotional methods for India's National Pension System (NPS). Despite the potential benefits of NPS, participation remains low. This study takes a quantitative Approach to determining how age, gender, and income affect people's awareness, clarity, and perceived efficacy of NPS advertising activities. Data from 120 respondents were analysed using ANOVA and post-hoc testing to discover demographic differences, followed by correlation analysis to investigate correlations between factors. The findings indicate that age significantly affects awareness and clarity, but not efficacy, while gender impacts awareness. Income has an impact on all three dimensions, with higher-income people seeing campaigns positively. These findings suggest that targeted promotional methods, which consider demographic factors, can increase NPS enrolment. The study aims to provide actionable advice for creating more effective marketing programs by examining the impact of demographic factors on promotional effectiveness.},
        keywords = {National Pension System (NPS), Promotional Strategies, Demographic Variables, Financial Literacy, Marketing Effectiveness.},
        month = {September},
        }