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@article{185250,
        author = {Kavit Anjaria and Dr Rajesh M Patel},
        title = {IMPACT OF LIQUIDITY RATIOS ON PROFITABILITY: AN EMPIRICAL STUDY OF SELECTED INDIAN FIRMS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1214-1224},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185250},
        abstract = {Liquidity and profitability ratios are considered essential indicators of a firm’s overall performance, both from a short-term and long-term perspective. While sustained profitability supports future growth and expansion, adequate liquidity ensures smooth day-to-day operations in the short run. This study focuses on selected Indian automobile companies to evaluate their liquidity and profitability performance and to examine the relationship between the two. For this purpose, three firms Maruti Suzuki India Ltd., Tata Motors Ltd., and Mahindra & Mahindra Ltd. were selected, and secondary data was obtained from their published annual reports. The study covers a ten-year period from 2014–15 to 2023–24. Analytical tools such as the arithmetic mean and regression analysis were applied. The findings reveal that, in terms of liquidity ratios, Mahindra & Mahindra Ltd. outperformed both Maruti Suzuki and Tata Motors, whereas in profitability ratios, Maruti Suzuki recorded superior performance compared to the other two companies. The overall conclusion of the study indicates that there is no statistically significant relationship between liquidity ratios and profitability ratios for the firms under review.},
        keywords = {Liquidity, Profitability, Automobile, Performance, Indian Firm.},
        month = {October},
        }