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@article{185274,
        author = {Banjamin Robert Raj and Dr.S.M.Venkatachalam},
        title = {DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN CHENNAI SHOPPING MALLS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1112-1119},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185274},
        abstract = {For academics over the years, shopping and behavior have been fascinating topics. Shopping environments are changing gradually; the importance of shopping in various social/cultural settings is changing as well as people's purchasing motivations and practices. The mall phenomena is altering consumer behavior as well as family entertainment search in India. Malls in India are starting to be the single-point locations for entertainment, shopping, and dining. Self-checkout stations, digital signage, and mobile apps are just a few of the technology Malls are adding to improve the shopping experience. Every industry now mostly depends on customer buying behavior; Indian consumers have dynamic changes in their behavior, taste, preference, motives, personality, attitudes, beliefs, and values when they are shopping in the retail centers. The need of investigating consumer buying behavior in Chennai’s retail malls is discussed in this study. The nature of this study is descriptive method. The necessary sample data are collected with the help of structured questionnaire which distributed among the consumers who visiting shopping malls in Chennai. The study will make use of 114 consumers as the sample size. The study applies the simple random sampling technique. The gathered sample data from the customers has been analyzed in this paper using statistical tools like percentage analysis, mean score, standard deviation, ANOVA and multiple regression analysis. The result from analysis displayed that high level of buying behaviour in shopping malls is perceived by the consumers who belong to 31-40 years of age group, under graduates and government employees.},
        keywords = {Consumer, Shopping Mall, Buying Behaviour, Window Shopping, Retail Industry, Entertainment, Perception and Economic Shopping.},
        month = {October},
        }