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@article{185506,
        author = {Saniya Bhatia},
        title = {Exploring How Makeup Shapes Self-Esteem and Social Voice Among Trauma Survivors and Marginalized Women in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1932-1938},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185506},
        abstract = {Makeup today is more than an aesthetic practice; it acts as a tool of self-expression, empowerment, and social negotiation. The study explores its role in enhancing self-esteem and self-perception among trauma survivors and marginalized women in India, while also assessing cultural and socio-economic influence on its use for societal acceptance and confidence. A quantitative, descriptive, and exploratory design was employed with a sample of 100 respondents selected through stratified random sampling across India. Data were analyzed using regression methods. Results showed that makeup use significantly improved self-esteem and self-perception (B = 0.412, R² = 0.318), while cultural and socio-economic factors strongly shaped societal acceptance and confidence (B = 0.538, R² = 0.419). The results confirm that makeup is not merely cosmetic but a multidimensional practice of empowerment, identity formation, and social negotiation. By highlighting its psychological and socio-cultural significance, the study underscores the need to recognize makeup as a resource for resilience, agency, and inclusion among marginalized communities in India.},
        keywords = {Makeup, Self-esteem, Self-perception, Cultural and Social factors, Empowerment, Marginalized women, Trauma survivors},
        month = {October},
        }