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@article{185716,
        author = {G.Sasidharan and Dr.S.M.Venkatachalam},
        title = {INFLUENCE OF STORE CHARACTERISTICS OF CONSUMER IMPULSE BUYING BEHAVIOUR ON ORGANISED RETAIL STORES IN ERODE DISTRICT OF TAMILNADU},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2600-2607},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185716},
        abstract = {The customers play a major role in determining the success of any business. It is the buying behavior of these customers that ultimately determines the sales volume of any business that is directing to make a profit. The buying behavior of the customers differs due to different factors including marketing related sales promotional practices being used to influence the buying behaviour of the customers. Impulse buying is an unplanned purchase after being exposed to stimuli and confirms the purchase on the compelling urge. It is the prompt purchase decision inside an organized retail store without intention to buy some apparels prior to shopping trip. As customers browse inside shopping context without intention to buy any specific products, they are exposed to wonderful in store layouts and cheerful atmospheric cues, appealing display and many others, thus provoking customers urging buying desire for unplanned items. From the discussion, the research emerged and examine the influence of store characteristics on impulse buying behaviour of organized retail stores in Erode district of Tamilnadu. For the purpose, the researcher has selected 110 respondents who purchased apparels from organised retail stores and their opinion has been collected through a well-structured questionnaire and the collected data were coded in tabulation and charts with the help of percentage analysis, mean score analysis, standard deviation and chi-square analysis. The results showed that most of the respondents belong to age group of 41-50 years, male and married.},
        keywords = {Buying Behaviour, Store Characteristics, Impulse Buying Behaviour and Organised Retail Store},
        month = {October},
        }