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@article{185987,
        author = {Shipin das and jai Balaji},
        title = {The Impact of Brand Positioning Strategies on Customer Perception},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {3850-3856},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185987},
        abstract = {This research examines the relationship between brand positioning strategies and customer perception at Alco Aluminium Products, Thiruvalla. The core objective was to determine how Alco's approach to positioning, specifically its actions on product quality, pricing, promotion, and communication translates into customer satisfaction, loyalty, and purchase decisions.
Data was gathered from 100 customers using a structured questionnaire and analyzed through percentage analysis and visual tools. The findings strongly suggest that brand positioning is a powerful driver of customer opinion, fostering greater trust, preference, and repurchase intent. The most impactful factors identified were consistent product quality, effective advertising efforts, and a robust brand image.
The study demonstrates that Alco Aluminium can enhance its market position and sustain customer loyalty by maintaining a strategic, customer-focused brand image. These insights are vital for management looking to refine their branding efforts and secure a competitive edge in the aluminium products sector.},
        keywords = {},
        month = {October},
        }