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@article{186036,
        author = {BHAVANA K. V and Nandini s and Sangeetha s and Shreeya v and K. Madhavi and Sneha m},
        title = {IMPACT OF SOCIAL MEDIA PRESENCE ON TALENT ATTRACTION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {3687-3694},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186036},
        abstract = {This study explores the impact of social media presence on talent attraction from the student perspective. With increasing digital engagement, platforms like LinkedIn, Instagram, and YouTube play a vital role in employer branding. Students, especially those from Generation Z, use social media to assess a company’s culture, values, and opportunities. A structured questionnaire was conducted among students aged 22–25, mainly postgraduates and undergraduates. The findings show that LinkedIn is the most preferred platform for researching companies. Most respondents indicated that frequent company updates increase their interest in applying. Job openings, employee stories, and CSR activities are among the most attractive content. Over 80% admitted that negative online reviews influence their application decisions. Trust grows when employees engage with or share experiences on social platforms. Review sites like Glassdoor and LinkedIn significantly shape employer perception. Students prioritize transparency, authenticity, and responsiveness in social media communication. A strong online reputation increases the likelihood of attracting quality candidates. Social media also aids in discovering new job opportunities and understanding workplace culture. The study emphasizes that employer branding on social media is essential in modern recruitment. In conclusion, an active and credible social media presence greatly enhances a company’s ability to attract student talent.},
        keywords = {Social Media Presence, Talent Attraction, Student Perspective, LinkedIn, Employee Engagement, Online Reviews, Glassdoor, Recruitment Strategy, Job Search Behaviour, Social Media Communication, Online Reputation Management, Candidate Perception},
        month = {October},
        }