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@article{186065,
        author = {Bhavya sajith and Pavan kumar M and Shramith shetty and Janesh kumar s and Arun m C},
        title = {Study on Zara’s Supply Chain Efficiency and Its Impact on Global Competitiveness},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {107-114},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186065},
        abstract = {This mini project explores the supply chain efficiency of Zara, a global leader in the fast fashion industry, and examines how its supply chain strategies contribute to its global competitiveness. The study is based on secondary data sources including academic research, industry reports, and company publications. 
Zara’s success lies in its vertically integrated and agile supply chain, which enables it to rapidly respond to changing fashion trends, maintain low inventory levels, and deliver new designs to stores in a matter of weeks. These operational strengths have positioned Zara ahead of competitors such as H&M and Uniqlo in terms of speed, responsiveness, and customer satisfaction. 
The study also highlights challenges faced by Zara, including rising production costs, environmental concerns associated with fast fashion, and the need for digital transformation. Through a SWOT analysis, comparative evaluation, and literature review, this project identifies key strengths and areas for improvement. 
The findings suggest that while Zara’s supply chain is a core driver of its global success, future growth will depend on sustainability, technology adoption, and risk management. Recommendations are provided to support Zara in sustaining its competitive edge in an increasingly dynamic and responsible fashion market.},
        keywords = {—Zara, Supply Chain Efficiency, Fast Fashion, Global Competitiveness, Inventory Management, Vertical  Integration, Agile Supply Chain, Sustainability, Fashion Retail, Supply Chain Strategy},
        month = {October},
        }