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@article{186198,
        author = {Tejas R and Shashikumar R and Anusha M and Deekshith L and Nandan CB},
        title = {A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IMPACT ON SALES AT DAKSHA GREENTECH INTERNATIONAL},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {1645-1651},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186198},
        abstract = {Customer Relationship Management (CRM) has emerged as a strategic tool for enhancing sales performance and long-term profitability in modern business environments. The present study investigates the impact of CRM practices on sales at Daksha Greentech International, a growing firm that focuses on sustainable and eco-friendly products. The research aims to explore how CRM strategies such as customer retention, satisfaction, and personalized engagement contribute to sales growth. This descriptive study reviews theoretical concepts and secondary data to understand how customer-centric approaches influence buying behavior, repeat purchase intention, and brand loyalty.
Customer Relationship Management (CRM) has become an essential strategic framework for businesses seeking to strengthen customer engagement, improve satisfaction, and drive longterm sales growth. In the current competitive environment, organizations increasingly recognize the value of retaining existing customers and enhancing their lifetime value rather than focusing solely on new acquisitions.
The research emphasizes that effective CRM implementation fosters stronger customer connections by integrating people, technology, and business processes. This leads to greater responsiveness, faster query resolution, and improved customer satisfaction all of which collectively enhance sales performance. The study further investigates how CRM systems assist organizations in analyzing customer preferences, predicting future buying behavior, and designing targeted marketing strategies. 
The study concludes that CRM is not merely a software solution but a comprehensive business philosophy that drives sustainable revenue growth by fostering long-term customer relationships. For Daksha Greentech International, the effective adoption of CRM systems ensures enhanced operational efficiency, increased customer retention, and stronger sales performance. The paper also provides recommendations for further integration of digital CRM technologies, employee training, and continuous feedback mechanisms to maximize the impact of CRM on business},
        keywords = {Customer Relationship Management, Sales Growth, Customer Satisfaction, Retention, Relationship Marketing},
        month = {November},
        }