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@article{186274,
        author = {SYED SABIHA PARVEEN},
        title = {A Research on Evaluating Financial Management Practices' Effectiveness in Emerging Markets},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {931-937},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186274},
        abstract = {This study provides a comprehensive analysis of the usefulness of financial management strategies in developing nations, focusing on how financial managers in countries such as India, Brazil, South Africa, Indonesia, and Mexico adopt various approaches to enhance business performance in challenging economic conditions. Using both quantitative and qualitative research methods, including semi-structured interviews with financial experts and secondary data analysis, the study investigates the key financial practices that drive success in emerging markets. The findings reveal that businesses in these economies face several obstacles such as inflation, fluctuating interest rates, political instability, limited access to credit, and underdeveloped financial infrastructure, all of which make financial decision-making complex. Despite these constraints, firms have been increasingly adopting advanced financial management strategies to remain competitive and sustainable. The study highlights crucial practices such as risk management, capital allocation, financial forecasting, and the integration of financial technology (FinTech) as essential tools for improving efficiency and performance. Risk management enables firms to identify potential financial threats and develop mechanisms to mitigate them, while effective capital allocation ensures that financial resources are optimally distributed to generate maximum returns. Frequent financial forecasting helps organizations anticipate market trends and economic changes, allowing them to make informed and timely decisions. Moreover, the adoption of FinTech innovations such as digital payment systems, AI based financial analysis, and blockchain technologies has transformed financial operations by increasing transparency, reducing costs, and enhancing decision-making accuracy. Through regression analysis, the study concludes that these four strategic practices capital allocation, risk management, frequent financial projections, and FinTech integration have the strongest positive impact on business performance. Ultimately, the research emphasizes that companies in emerging economies can significantly improve their financial stability, resilience, and growth potential by implementing modern, technology-driven financial management strategies and adapting swiftly to dynamic and uncertain economic environments.},
        keywords = {Business Performance, Capital Allocation, Economic Stability, Emerging Economies, Financial Forecasting, Financial Management Strategies, FinTech Integration, Risk Management.},
        month = {November},
        }