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@article{186413,
        author = {Shruti Subha Kujur and Prof. Dr. N. K. Shrivastava},
        title = {The Role of Economic Benefits in Shaping Customers’ Loyalty in E-Commerce},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {821-830},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186413},
        abstract = {The role played by economic benefits in customer loyalty of e-commerce industry will be discussed in this research paper. Discounts, loyalty reward, free shipping and exclusivity as an aspect of staying on board and enduring into being a repeat buyer are becoming a factor to consider when the organic growth is considered. Under the perceived value and relationship marketing theories, the study examines the impact of the financial value of the monetary gains on customer satisfaction, trust, and the long-term customer loyalty rates. It was mixed, as both features, quantitative trends and qualitative information given by the users of different e-commerce based on the survey data supplemented with in-depth interviews. Achieved results suggest that high impact on perceived value is economic value, besides, there are clear specifications and rewards and consistent awards which are promoters of emotional and behavioral commitment. Besides, economic motivators are also represented in greater proportion alongside personal offers and frictionless user experience. The research gives realistic advice to the e-commerce companies to devise sustainable loyalty strategies that are not too costly or too expensive but moderate between short term and long term customer relationship-based reward.},
        keywords = {Customer Loyalty, E-Commerce, Economic Benefits, Financial Incentives, Discounts, Free Shipping, Cashback Rewards, Loyalty Programs, Perceived Value, Online Shopping.},
        month = {November},
        }