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@article{186525,
        author = {Sayali Keluskar and Isha Dodia},
        title = {The Role of Media in Forming Young Adults' Views on Women and Their Romantic Relationship},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {358-363},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186525},
        abstract = {This study explores the impact of media exposure on young adults' perceptions of gender roles, ambivalent sexism, romantic beliefs, and couple satisfaction. A cross-sectional survey of 102 participants (ages 18–35) found that media exposure strongly predicts traditional gender role beliefs (83.5% variance explained) and is significantly linked to ambivalent sexism, especially benevolent sexism. These results highlight the media's role in reinforcing gender stereotypes and underscore the need for media literacy to challenge harmful portrayals and support healthier, equitable relationships.},
        keywords = {Ambivalent Sexism, Couple Satisfaction, Gender Stereotypes, Internalized Misogyny, Media Exposure, Romantic Relationships, Traditional Gender Roles, Young Adult},
        month = {},
        }