Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186922,
        author = {VISHAL PANDAY and KRISH and Dr. Rashi Malik},
        title = {Pricing Strategies in Fast Food and Retail Industries},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4563-4564},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186922},
        abstract = {Pricing plays a vital role in determining profitability, customer perception, and competitive positioning in both the fast food and retail industries. This study explores various pricing strategies such as value-based pricing, psychological pricing, bundle pricing, and dynamic pricing used by major brands like McDonald’s, Domino’s, Reliance Retail, and Walmart. The research examines how consumer behavior, competition, and market trends influence pricing decisions. Findings reveal that while fast food firms focus on psychological and value pricing to drive frequent purchases, retail brands emphasize discount and dynamic pricing to enhance sales volume and inventory turnover.},
        keywords = {},
        month = {November},
        }