Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{187147,
        author = {Mrs. Latha N and Mrs. Hamsa Geetha N},
        title = {Entrepreneurship Strategies for the Digital Age},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4247-4252},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187147},
        abstract = {Digital Age is a challenging landscape for entrepreneurs to embrace opportunities for innovation, global markets and efficiency, but also brings challenges like competition, low entry barriers and cybersecurity risks. In recent empirical studies, we find that digital investment platforms like Zerodha, Webull, Fedility, Acorns etc have attracted dopamine driven trading users to enjoy more accessible, affordable and data driven approaches. Entrepreneurs often introduce new strategies, business models, products, or services replacing old methods and creating new standards. Digital age is for those entrepreneurs who act as game changers   who adapt quickly, innovate continuously, and use technology to deliver value to customers. This paper discusses the key entrepreneurial strategies for excelling in the digital era.  Success requires strategic planning and adoption of digital strategies, understanding the intersection of technology and investor psychology is crucial for fostering responsible and sustainable participation in digital financial markets. The strategies include leveraging digital marketing, adopting e-commerce platforms, using data analytics for informed decision-making, implementing automation and artificial intelligence, and prioritizing cybersecurity.},
        keywords = {Dopamine driven, Cybersecurity, Intersection of technology, Entrepreneurial strategy, Investor psychology.},
        month = {December},
        }