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@article{206844,
        author = {Madhushree K},
        title = {AI in Green Marketing Strategies for Sustainable Growth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {2974-2977},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206844},
        abstract = {This study examines the connection between Artificial Intelligence (AI) and green marketing in fostering sustainable growth. It analyzes how AI-powered tools including predictive analytics, automation, and machine learning enable responsible marketing, minimize waste, and enhance environmental awareness. Using frameworks such as the Triple Bottom Line (TBL) and Stakeholder Theory, the paper explores how AI strengthens sustainability outcomes. The findings indicate that while AI promotes efficiency and transparency, it also introduces ethical and ecological concerns. The study concludes that responsible AI integration, when combined with green marketing, forms a foundation for sustainable and inclusive global development.},
        keywords = {Artificial Intelligence, Green Marketing, Sustainability, Business Innovation, Responsible AI},
        month = {July},
        }