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@article{187460,
        author = {Mr. Mudit Pandey and Dr.V. Giri Babu},
        title = {Socio-Demographic Determinants of Idly Consumption Patterns in Kanchipuram and Chengalpattu Districts of Tamil Nadu: A Cross-Tabulation Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4544-4549},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187460},
        abstract = {The present study investigates the consumption behavior of idly among individuals across different demographic segments, with a particular emphasis on age, gender, & marital status, using primary data collected from 451 respondents, the study examines the frequency of idly consumption, idly preparation habits at home, and outside purchase behavior. Crosstabulation and Chi-Square tests were employed to determine the association between demographic variables and consumption patterns.
The results reveal no substantial correlation between age and the frequency of idly consumption.
consumption (p = 0.071), indicating that idly is uniformly consumed across age groups. Similarly, gender does not significantly influence idly preparation at home (p = 0.843). However, a significant association is observed between marital status and outside purchase of idly (p = 0.040), suggesting that married individuals have distinct purchasing patterns compared to singles and others. These findings highlight the influence of social structure (marital status) on food purchasing decisions, while age and gender show comparatively uniform consumption behavior. The study provides insights for food service providers, restaurants, and ready-to-eat product developers in targeting consumer groups more effectively.},
        keywords = {Idly Consumption Patterns; Tamil Nadu Cuisine; Cultural Significance; Socio-Cultural Practices; Traditional Foods; Fermented Foods; Demographic Factors; Food Habits; Cultural Identity; Ready-Made Batter; Household Food Practices; Chi-Square Analysis; Consumer Behavior; Street Food Culture; Culinary Heritage.},
        month = {November},
        }