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@article{187632,
        author = {Dr. Akhilesh Kumar Dixit and Dr. Ambuj Srivastav},
        title = {Impact of Artificial Intelligence (AI) on Rural Marketing Strategy in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {6024-6026},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187632},
        abstract = {Artificial Intelligence (AI) is reshaping global business practices, and its influence is steadily extending to rural markets. In developing countries like India, where more than half of the population resides in rural areas, AI presents a transformative opportunity to improve marketing efficiency, enhance communication, and empower rural consumers. This paper examines the impact of AI on rural marketing, highlighting its applications, benefits, and challenges. It concludes that AI can play a key role in achieving inclusive economic growth by bridging the information and accessibility gap between urban and rural markets. Artificial Intelligence (AI) has become a transformative force across industries, reshaping the way businesses interact with consumers. In the context of rural marketing, AI holds immense potential to bridge the urban–rural divide, enhance communication, optimize supply chains, and improve customer experience. This paper explores the growing role of AI in rural marketing, its applications, challenges, and prospects, with a focus on how it can empower rural communities and promote inclusive economic growth},
        keywords = {Global Business Practices, Information and Accessibility Gap Between Urban and Rural Markets, Rural Marketing Strategy, Optimize Supply Chains.},
        month = {November},
        }