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@article{192996,
        author = {Dr. Akhilesh Kumar Dixit and Dr. Ambuj Srivastav},
        title = {Impact of Artificial Intelligence on Rural Buying Behaviour of FMCG Products: A Study with Special Reference to Siddharth Nagar District (Uttar Pradesh, India)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {3979-3981},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192996},
        abstract = {In recent years, Artificial Intelligence (AI) has become a transformative force in marketing and consumer behaviour. AI technologies such as recommendation systems, predictive analytics, voice assistants, and chatbot services are increasingly embedded in retail platforms. These technologies not only change how information is delivered but also influence how customers make purchase decisions.
While research on AI’s influence in urban contexts is extensive, studies focusing on rural markets especially regarding FMCG products are limited. FMCG products include essential daily-use items such as soaps, toothpaste, packaged foods, detergents, and personal care items. In rural areas like Siddharth Nagar District, where digital adoption is accelerating, AI-driven interactions (through mobile apps, WhatsApp businesses, and e-commerce platforms) are shaping consumer behaviour.},
        keywords = {Artificial Intelligence (AI), Rural Buying Behaviour, FMCG Products, Rural Consumers, Digital Marketing, E-Commerce Adoption, Smart Retailing.},
        month = {February},
        }