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@article{187957,
        author = {Aditi Prasad and Ar. Swarna Junghare},
        title = {Immersive Visitors Experience through Materiality in Art Museum},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {188-195},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187957},
        abstract = {This research explores how materiality can be employed as a critical design tool to create immersive visitor experiences in art museums. The study investigates the spectrum of immersion by comparing two distinct models: temporary exhibition structures (e.g., Van Gogh immersive exhibitions) and permanent museum structures. The analysis reveals that temporary spaces leverage virtual materiality (screens, light, sound) for cinematic spectacle and sensory-rich environments that prioritize visual and auditory engagement, appealing to broad audiences less familiar with traditional museums. Conversely, permanent spaces utilize authentic materials (stone, wood, glass) to foster intimate encounters with original artworks, emphasizing tactile, emotional, and intellectual connections rooted in the aura of authenticity and artistic legacy. The dissertation provides a detailed material schedule for immersive exhibitions and strategic insights into how both digital and physical material choices shape sensory responses, ultimately establishing evidence-based guidelines for architects and designers working at the intersection of art, space, and sensory engagement.},
        keywords = {Architectural Materials, Art Museum Design, Digital Spectacle, Exhibition Design, Immersive Experience, Materiality, Permanent Structures, Sensory Design, Temporary Structures, Van Gogh, Visitor EngagementMateriality, Immersive Experience, Art Museum Design, Visitor Engagement, Sensory Design, Architectural Materials, Digital Spectacle, Van Gogh, Exhibition Design, Temporary Structures, Permanent Structures.},
        month = {November},
        }