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@article{188086,
        author = {Surjyansu Basu and Reeya Tiwari and Rana Dutta and Sripriya Kedia},
        title = {Research Title: AI-Driven Social Media Advertising for Startups: A Comparative Study of Traditional Marketing vs. AI-Powered Social Media Campaigns for Efficiency and ROI},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {543-553},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188086},
        abstract = {},
        keywords = {},
        month = {December},
        }