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@article{188868,
        author = {Raghav pandey and Dr Nitin Y Patil},
        title = {Integrating digital corporate social responsibility, perceived ethical and brand trust into brand valuation model},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {3671-3685},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188868},
        abstract = {Purpose- Empirical evidence of how small and medium enterprises (SMEs) build brand valuation through digital corporate social responsibility (DCSR), perceived ethical (PE) and brand trust (BT) is incomplete. This research aims to investigate a theoretical framework that explains the key determinants of brand valuation (BV) for SMEs.
Design/methodology/approach- In this study, data was collected from 415 SMEs and analyzed using the partial least square structural equation modelling. 
Findings- Results provide evidence on influence of DCSR on BV, CPE and BT. Furthermore, BV is positively and significantly impact by CPE and BT. Additionally, both CPE and BT mediate the relationship between DCSR and BV.
Practical implications- The findings of this study facilitate SMEs in formulating strategies for building BV by focusing on DCSR, CPE and BT.
Originality/value- This study demonstrates the mechanism that facilitate BV by integrating DCSR, CPE and BT, and contributes to stakeholder and signaling theory in the context of SMEs, which has been less investigated.},
        keywords = {Digital corporate social responsibility, perceived ethical, brand trust, brand valuation},
        month = {December},
        }