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@article{188869,
        author = {Darshana Das and Vishwa Chokshi and Hardhik Choudhary and Smit Shah and Siddhant Garg and Tejaswini Angre Dwivedi},
        title = {A Study Of Digital Consumer Behaviour Based On Accessibility, Time Saving, Advertising Influence And Data Privacy},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {3871-3876},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188869},
        abstract = {With rapid growth in India’s digital economy, online purchasing through e-commerce, food delivery, and instant-commerce platforms has become an essential consumer trend. This study aims to analyse consumer spending patterns on online purchases, understand the factors influencing digital payment trust and comfortability, and examine behavioural trends using statistical tools. The study offers insights into evolving consumer behaviour in India’s digital landscape.},
        keywords = {Consumer behaviour, Digital comfortability, Digital payments, E-commerce, Graphs, Monthly spending, Online expenditure, Pie charts, Spearman’s Rank Correlation, Statistical analysis, and Trust in technology.},
        month = {December},
        }