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@article{189215,
        author = {Gazal},
        title = {AI-Driven Personal Finance Awareness in Emerging Digital Economies: Evidence from India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {7785-7791},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189215},
        abstract = {Artificial intelligence (AI) has become an integral component of personal finance applications, particularly in emerging digital economies such as India, where mobile-based financial services are widely adopted. These applications contain AI-driven features such as spending summaries, bill reminders, saving nudges, credit insights, and investment recommendations to support users in managing their finances. However, empirical evidence examining the effectiveness of these features from a user-centric perspective remains limited. This study investigates the role of AI-driven personal finance applications in enhancing financial awareness, saving behaviour, and trust perceptions among Indian users. A quantitative, survey-based approach was adopted, and primary data were collected from 161 respondents using popular personal finance applications, including Google Pay, CRED, Jupiter Money, Fi Money, Groww, and Zerodha. Descriptive statistical techniques were employed to analyse application usage patterns, engagement with AI-driven features, and users’ perceptions. The findings indicate that AI-enabled tools contribute positively to financial awareness and short-term financial management, particularly through features such as spending summaries and bill reminders. However, their influence on consistent saving behaviour and disciplined budgeting remains moderate. The results also reveal cautious trust in AI-generated financial recommendations alongside persistent privacy concerns. The study provides empirical insights from the Indian digital finance ecosystem, highlighting both the potential and current limitations of AI-driven personal finance applications.},
        keywords = {Artificial Intelligence, Personal Finance Applications, Financial Awareness, FinTech in India, Digital Payments, Saving Behaviour, Trust and Privacy},
        month = {December},
        }