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@article{189384,
        author = {MANJU KURIAN and Dr. MURARI LAL DHAKAR},
        title = {A RESEARCH STUDY TO EVALUATE THE EFFECTIVENESS OF A VIDEO-ASSISTED PROGRAM ON ORGAN DONATION AMONG BOTH URBAN AND RURAL POPULATIONS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6451-6463},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189384},
        abstract = {Introduction 
Non communicable diseases like hypertension, diabetes and heart disease are increasing in number and leading for organ failure. Though these problems are having solution that is replacing them by transplant. Currently transplantation of vital organ is possible which is having good survival rate but this only possible if people donate organ. Shortage of organ donation is worldwide problem. India also facing the shortage of organs current donation rate is0.1 per million which is very low. There are many reasons for shortage among them one is poor knowledge about organ donation. Convicting people for organ donation is a challenge, but if we are preparing people in advance the knowledge and attitude may change. 

Problem Statement 
A research study to evaluate the effectiveness of a video-assisted program on organ donation among both urban and rural populations

Objective 
1. To assess knowledge and attitude of urban people regarding organ donation. 
2. To assess knowledge and attitude of rural people regarding organ donation. 
3. To compare change in knowledge and attitude score of urban people regarding organ donation after video assisted teaching. 
4. To compare change in knowledge and attitude score of rural people regarding organ donation after video assisted teaching. 
5. To compare knowledge, practice and attitude score of urban people to rural people regarding organ donation after video assisted teaching. 
6. To find out the association of knowledge and attitude of Urban and Rural people with selected demographic variables. 

Methodology 
A pretest posttest design was used for the study. The sample included were people from urban and rural people. One fifty samples were selected for each group that is urban and rural by using multistage random sampling technique. A self-administered questionnaire was used to collect demographic and knowledge information and for attitude the Likert scale was used. Content validity was established by experts in the field and reliability was tested using Split half method and test-retest method. 
After pretest the intervention that is video assisted teaching was given. After seven days the posttest was conducted. 

Results 
The findings of the study showed that there was significance difference in pretest and posttest mean score of the urban group and rural group which revealed that the video assisted teaching regarding organ donation was effective. The “t “value calculated for comparison of pretest score of samples from urban area reveals there was significant difference in pretest a posttest means score which showed that the video teaching was effective to change knowledge and attitude. The “t” values were calculated for comparison of pretest score for rural group was significant different in pretest and posttest means score which showed that the video assisted teaching was effective to change knowledge and attitude of rural group. The “t” value was calculated for comparison of pretest score of urban group and rural group, there was significant different in mean pretest score that showed that samples from urban had better knowledge than rural group but regarding attitude rural group had better attitude than urban group before intervention. The “t” value calculated for finding the significant of the difference between the mean posttest score of urban and rural group revealed that the urban group still had best knowledge than rural group. In case of attitude score the rural group had better attitude than rural group. 
Conclusion 
Shortage of organ donation is current problem, to improve the knowledge and changing attitude of people towards it is today’s need. The difference measures can be used to improve it.},
        keywords = {},
        month = {December},
        }