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@article{189577,
        author = {Srihari Subudhi and Dr. Sahaja Akuthota},
        title = {Digital Convenience and Social Disconnection: A Study of the Effect of Online Shopping Culture on Consumers and Shopkeepers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6150-6153},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189577},
        abstract = {The rapid expansion of digital technologies and e-commerce platforms has transformed consumption practices across the globe. Online shopping offers unprecedented convenience, efficiency, and choice, reshaping consumer behavior and redefining market structures. However, alongside these advantages, concerns have emerged regarding social disconnection, erosion of face-to-face interactions, and the marginalization of traditional shopkeepers. This research paper examines the dual impact of online shopping culture on consumers and shopkeepers, focusing on how digital convenience contributes to changing social relationships, consumer habits, and local market dynamics. Drawing upon existing research literature on digital consumption, social interaction, technology acceptance, and market adaptation, this study adopts a qualitative, conceptual, and analytical approach. The paper argues that while online shopping enhances functional convenience and economic efficiency, it simultaneously weakens interpersonal bonds, alters community-based commerce, and places psychological and economic pressures on small retailers. The study concludes by emphasizing the need for balanced digital integration that preserves social connectedness while embracing technological progress.},
        keywords = {Online shopping, digital convenience, social disconnection, consumers, shopkeepers, e-commerce culture, social interaction.},
        month = {December},
        }