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@article{189897,
        author = {SAGAR C, JANRAO and Dr. Giri Y. L.},
        title = {A study on impact and use of flowers by Women's in Kolhapur: Social and Cultural Prospective},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2626-2632},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189897},
        abstract = {Floriculture has emerged as a profitable agri-business in India, shifting from sustenance farming to commercial production, with immense potential for self-employment. Flowers play a role in rituals, aesthetics, small-scale trade, health/well-being, and local micro-enterprises. Understanding how women in Kolhapur use flowers and how that use affects their social status, income, and wellbeing can inform local livelihood programs, floriculture promotion, and cultural preservation. The market is largely unorganized but features specific, well-known physical markets that serve as major trade platforms. Southern India is a major production hub for traditional flowers, while Maharashtra acts as a key distribution and demand center. Kolhapur's flower market thrives with hubs like Kapil Tirth Market and Shingoshi Market, serving as key wholesale/retail spots for Jasmine (mogra, jai- jui), Chrysanthemum (shevanti), Aster, Marigolds (jendu or genda), Roses, and traditional flowers used in local festivals and daily puja, supported by nearby floriculture regions like Sangli and Satara (Western Maharashtra), though facing climate challenges. Major florists like Ferns & Petals, Mahalaxmi Flowers, and local centers provide everyday needs and export services, highlighting Kolhapur's role in Maharashtra's growing flower economy, with a shift from sugarcane to floriculture. Kolhapur’ flower market is dynamic regional hub, significant for local trade and integral Maharashtra overall floriculture economy dealing with both traditional demand and modern challenges. Flowers are not just decorative elements they are companions in a woman’s emotional, cultural, and spiritual journey.},
        keywords = {Cultural, Design, Emotional, Economic Cost, Flowers, Hairstyles, Purchase, Spiritual, Traditional, Women’s,},
        month = {January},
        }