Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{190068,
        author = {Ramasubramaniam},
        title = {SILK HANDLOOM ENTREPRENEURSHIP IN INDIA: CHALLENGES, OPPORTUNITIES, AND PATHWAYS TO SUSTAINABILITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2769-2770},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190068},
        abstract = {Silk handloom entrepreneurship encompasses the creation and management of enterprises centered on handwoven silk products, blending traditional craftsmanship with modern business strategies in India's rural clusters. This article reviews the economic contributions, challenges, and opportunities in the sector, drawing on industry reports and studies. Key findings highlight the sector's role in employment generation and cultural preservation, while underscoring barriers like raw material volatility and market fragmentation. Structured interventions in design innovation, digital marketing, and value chain integration emerge as critical for entrepreneurial sustainability and growth.},
        keywords = {Silk handloom; Entrepreneurship; Handloom sector; Value chain; India; Artisan clusters.},
        month = {January},
        }