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@article{183678,
        author = {Ramasubramaniam},
        title = {Entrepreneurship and Sustainability in Indian Handloom Silk: A Study of Second-Generation Innovators},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {2685-2691},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183678},
        abstract = {This project explores the intersection of entrepreneurship and sustainability within the traditional craft of handloom silk weaving in Arani, India. Arani has a rich heritage of silk weaving that dates back centuries, but the industry faces modern challenges such as competition from mechanized production and fluctuating market demands. Through a multi-faceted approach, this study aims to investigate how the second-generation entrepreneurs in the Arani handloom silk weaving sector are innovating to ensure the sustainability of both their craft and their communities. The research employs a combination of qualitative and quantitative methods, including interviews with local weavers, entrepreneurs, and industry experts, as well as surveys and data analysis of market trends and consumer preferences. By examining the strategies employed by entrepreneurs, such as product diversification, marketing initiatives, and skill development programs, the study seeks to identify best practices for sustaining the viability of handloom silk weaving as a profitable enterprise while preserving its cultural heritage.},
        keywords = {Entrepreneurs’ Sustainability, Arani Silk, Handloom Silk, Weavers’ challenges, and Welfare activities.},
        month = {August},
        }