Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{190140,
        author = {Vidhi Jain and Piyush Sinha and Harshita Sahu and Pranay Pandey},
        title = {Artificial Intelligence in Marketing: Trends, Opportunities, and Ethical Challenges},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {445-453},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190140},
        abstract = {},
        keywords = {AI in Marketing, Hyper-Personalization, Consumer Privacy, Online Trust, Ethical AI},
        month = {January},
        }