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@article{190289,
        author = {Perin Gala and Dr. Rashmi S. Nair},
        title = {"Rebranding the Packers and Movers Industry in India through Social Media Marketing: An (IPO) Analysis of Trust-Building and Customer Engagement”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {4127-4131},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190289},
        abstract = {This research examines the transformative potential of social media marketing in the Indian packers and movers industry, a sector traditionally marked by trust deficits, service inconsistency, and limited professional branding. Utilizing the Input-Process-Output (IPO) model, the study investigates how logistics companies can strategically harness social media platforms to reshape customer perceptions, foster trust, and drive engagement.
The input stage focuses on gathering comprehensive consumer insights through social listening, feedback analysis, and market research to understand customer expectations and pain points. These insights inform the process phase, where tailored content strategies are developed and implemented, including customer testimonials, transparent communication, interactive campaigns, and educational content that highlights service quality and reliability. Social media channels serve as critical touchpoints for real-time interaction, personalized outreach, and brand storytelling.
The output phase measures the impact of these strategies on customer behavior, brand credibility, and overall business growth. Key outcomes include enhanced trust, improved service perceptions, increased customer engagement, and higher conversion rates. By aligning marketing efforts with customer needs and demonstrating professionalism through consistent digital presence, packers and movers companies can overcome historical challenges and compete more effectively in an increasingly digital marketplace.
This study contributes to the growing body of knowledge on digital marketing in unorganized sectors by offering empirical insights and practical frameworks for logistics companies seeking to leverage social media as a strategic asset. The findings underscore the importance of systematic consumer insight gathering and agile content execution to build sustainable brand equity and nurture long-term customer relationships in the Indian packers and movers industry.},
        keywords = {Movers and Packers, social media, trust building, digital marketing, customer engagement, relationship building, Mumbai},
        month = {January},
        }