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@article{190471,
        author = {Dr. Thanuja V},
        title = {Emotional Labor, Digital Fatigue, and Work-Life Balance among Serial Actresses in Karnataka: The Mediating Role of Psychological Detachment},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2348-2351},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190471},
        abstract = {Serial actresses in Karnataka's television industry face intense demands from long shooting schedules, emotional role portrayals, and constant social media engagement, threatening their work-life balance (WLB). This study examines how emotional labor and digital fatigue negatively impact WLB, with psychological detachment as a mediator, using data from 350 respondents via structured Likert-scale surveys. Structural equation modeling (SEM) in AMOS revealed significant direct negative effects (H1-H2 supported) and full mediation through detachment (H3-H4 supported). Findings underscore the need for industry policies promoting mental disengagement and digital boundaries to enhance actress well-being.},
        keywords = {emotional labor, digital fatigue, psychological detachment, work-life balance, serial actresses, mediation analysis, Karnataka television},
        month = {January},
        }