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@article{191382,
        author = {Surbhi Kundra},
        title = {Social Innovation and Sustainable Business Strategies},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {52-56},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191382},
        abstract = {This paper explores the intersection of social innovation and sustainable business strategies, analyzing how firms and social enterprises integrate innovative approaches to create social, environmental, and economic value. The study synthesizes current literature, highlights theoretical frameworks, and identifies strategic mechanisms that enable organizations to pursue sustainability while addressing societal challenges. Findings suggest that social innovation acts as a catalyst for sustainable value creation and those sustainable business strategies are increasingly embedded in corporate governance, business models, and entrepreneurial practice. Policy implications and future research directions are outlined. The economic benefits derived from harmonizing innovation with sustainability goals are underscored, solidifying the argument for a dual commitment to business success and societal well-being. This research concludes by summarizing key findings, reiterating the paramount significance of integrating innovation and sustainability for future business resilience. The delicate balance required between economic growth and environmental-social responsibility is emphasized as a critical factor for sustained the success.},
        keywords = {Sustainability Goals, Societal Challenges, Social Enterprises, Environmental-Social Responsibility},
        month = {},
        }