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@article{192035,
        author = {Dr.A.Kaboor and Mr.T.Muthu},
        title = {Impact of Price Sensitivity and Value Perception on Gen Z’s Repeat Purchase Intention in Branded Fashion Textiles},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {146-152},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192035},
        abstract = {},
        keywords = {Generation Z, Price Sensitivity, Promotional Offers, Value-for-Money Perception, Repeat Purchase Intention},
        month = {February},
        }