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@article{192225,
        author = {Govind KV and Alen Mathew and Bibin KJ and Yadhukrishnan D and Akhil Raj, Asst.Professor and Dr. Biju Augustine P},
        title = {A Framework to evaluate the effect of Packaging Design on Customer’s Perception of product Quality, Value, and Brand Preference},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1271-1275},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192225},
        abstract = {Product packaging factors got an important role in the marketing strategy. Research literature underlines the linkage of packaging design factors (such as visual dimensions, ease of use, eco-friendliness, protection, safety and durability of product) with the product quality, value and brand preference. Online product buyers are surveyed with a questionnaire and the linkage between package design factors with the perceived product quality, value and brand preference are interpreted. This article discusses the development of a framework for data collection and analysis.},
        keywords = {Product packaging design, Customer’s perception, quality, value, brand preference},
        month = {February},
        }