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@article{192448,
        author = {Varsha R and Dr.M.C.S.Geetha},
        title = {An Intelligent Web-Based Project Management Framework for Optimizing Digital Marketing Operations},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1094-1098},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192448},
        abstract = {Digital marketing companies handle multiple clients, campaigns, tasks, and deadlines every day. Managing all these activities manually or using general tools often leads to confusion, delays, and poor coordination between teams. This paper presents the design and development of a web-based Project Management System specially created for digital marketing organizations. The system is developed using Python through Pyodide, HTML and CSS for user interface design, Tailwind CSS for styling, and JSON files for data storage. The application provides role-based login access for administrators and staff members. It also includes intelligent task prioritization and workload balancing features to improve productivity. The system consists of modules such as Dashboard, Clients, Projects, Campaigns, Staff, Teams, Scheduling, Tasks, Reviews, and Reports. The proposed system helps organizations manage their daily operations more effectively, improves task tracking, reduces delays, and enhances team collaboration.},
        keywords = {Project management system, Digital marketing, Task scheduling, Role-based access, Web application, Python.},
        month = {February},
        }