Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{192506,
        author = {Mrs. G. Jaya Pennarasi and Dr.A.Kanimozhi},
        title = {A STUDY ON DETERMINANTS OF CONSUMER REPURCHASE INTENTION IN E-COMMERCE: GAMIFICATION AND REPUTATION PERSPECTIVE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1143-1147},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192506},
        abstract = {It has happened in online platforms where customer retention and purchasing frequency are a priority due to the increased e-commerce rivalry. The research hypothesis is to check the effect of gamification features and the reputation of a platform and its influence on e-commerce user behavior and subsequent purchasing behavior. The scholars collected e-commerce user data concerning active users by use of a structured questionnaire and analyzed it using quantitative cross-sectional research. The researchers have discovered that the elements of gamification result in an increase in the rates of e-commerce utilization, and reputation of the platforms is one of the essential factors to create consumer trust. Positive outcomes were determined through the use of trust and platform which enhanced repurchase intention. The paper shows how experiential involvement and reputational credibility are key factors in sustaining customer relations in the e-commerce environment.},
        keywords = {Gamification; Platform Reputation; Trust; E-Commerce Usage; Repurchase Intention.},
        month = {February},
        }