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@article{192580,
        author = {Swapna.S and Ms. Usha Rao},
        title = {Transforming Finance: The Role of Virtual Reality in Modern Banking},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {2226-2234},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192580},
        abstract = {Virtual reality (VR) is rapidly emerging as a transformative technology across various industries, including banking and financial services. This paper explores the integration of VR in banking, examining its potential to enhance customer experience, improve operational efficiency, and introduce innovative financial solutions. By simulating immersive environments, VR enables personalized financial consultations, virtual branch visits, and interactive product demonstrations, redefining customer engagement. Additionally, VR offers unique applications in employee training, fraud detection, and risk management. This study explores current VR implementations in the banking sector. By bridging the gap between traditional banking practices and cutting-edge technology, VR has the potential to revolutionize the financial industry, fostering greater accessibility and deeper customer relationships.},
        keywords = {Virtual reality, banking, customer relationships, financial services.},
        month = {February},
        }