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@article{192610,
        author = {Dr. K. NAGESWARI and Mrs. B. PRIYA},
        title = {A Study on Impact of Digital Marketing Agencies on Social Media Promotion of Hotels in Salem City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1829-1832},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192610},
        abstract = {In the digital era, marketing practices have shifted from traditional methods to online platforms. In the contemporary business landscape, the hospitality industry, particularly the food and beverage sector, is experiencing a profound transformation driven by digital technology. The rise of social media platforms has reshaped traditional marketing paradigms, compelling businesses to adopt more dynamic and interactive promotional strategies. For food hotels and restaurants, social media has evolved from a simple communication channel into a critical tool for brand building, customer engagement, and revenue generation. It is a space where a brand's visual identity, customer reviews, and daily promotions can directly influence and resource-intensive endeavour. For many food hotels in a bustling city like Salem, Tamil Nadu, which compete for local and tourist patronage, dedicating in-house resources to this task can be challenging due to constraints in time, budget, and expertise. In Salem city, where tourism and business travel are gradually increasing, digital marketing agencies play a vital role in enhancing hotel visibility, brand reputation, and customer engagement. This study focuses on evaluating the impact of digital marketing agencies in promoting hotels through social media platforms.},
        keywords = {Digital Marketing, Agencies, social media, advertisements, hotels},
        month = {February},
        }