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@article{192677,
        author = {GOKUL PRANESH R and Dr. R. VIJAYA PRIYA},
        title = {An Analysis of Consumer Buying Behavior towards Sustainable Green Products in Erode District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {2083-2090},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192677},
        abstract = {Over the last few years, the consumer shopping habits have been experiencing a significant change due to the increased rate of environmental awareness and a more profound understanding of the sustainability concept. The current research, which is titled: An Analysis of Consumer Buying Behavior towards Sustainable Green Products in Erode District, aims at analyzing consumer attitudes, behaviors, and decision making related to the purchase of sustainable green products. This paper analyzes the perceived advantages of consuming environmentally-friendly products and attempts to isolate the factors, which inspire the consumers to buy them. Moreover, it outlines the key obstacles that prevent consumers from adopting sustainable products, which are high prices, inaccessibility, ill-informed attitudes, and doubt about product assertions.  The study also explores the effects of demographic factors such as age, gender, income, education and occupation on perceptions and buying behaviours of the residents of Erode District with regard to green products that are sustainable. Primary data were collected through the use of structured questionnaires of local consumers about them, and then there was statistical analysis followed. The results cast some light on the likes of consumers, their inner-motivation and barriers that prevent the use of goods that are sustainable. The study, as such, can have significant implications to businesses, government, and advertisers who want to create successful marketing on sustainable buying behaviours, hence contributing towards our scholarly knowledge on green consumer behaviour.},
        keywords = {Consumer Attitude, Consumer Buying Behaviour, Environmental Awareness, Erode District, Sustainable Green Products, Resource-efficient, Recyclable, biodegradable Products},
        month = {February},
        }