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@article{193128,
        author = {DR.RITESH AMARSELA},
        title = {IMPACT OF WORKING WOMEN BEHAVIOUR TOWARDS LIFE INSURANCE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {3729-3734},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193128},
        abstract = {This research explores working women’s behaviour towards life insurance is influenced by arrange of factor, including financial independence, awareness, SOCIO Cultural norms, and economic status. As women increasingly contribute to household income and hold stable careers, they recognize the importance of securing their families' financial future through life insurance. However, many working women face challenges like limited financial literacy, the complexity of insurance products, and cultural expectations that prioritize family needs over personal financial security. Additionally, financial constraints and the lack of tailored insurance options often discourage them from investing in life insurance to address these barriers, insurance companies must offer affordable, simplified policies and engage in targeted financial literacy programs, enabling working women to make informed decisions. By understanding these factors, insurers can create products that cater to the unique needs of working women, empowering them to take control of their financial futures},
        keywords = {Life Insurance, Insurance taker behaviour, financial independence, working women behaviour with insurance, Insurance policy and Risk-taking behaviour.},
        month = {February},
        }