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@article{193139,
        author = {Mr. Yash Baiju Naik and Mr. Darshan Maheshbhai Patel and Mr. Dhairya Rajesh Joshi},
        title = {The Critical Rapid Phenomenon of Anchoring Effects, Behavioral Biases, and Pricing Decisions in Digital and Platform Economies},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {3874-3877},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193139},
        abstract = {This critical rapid review synthesizes recent empirical, experimental, and theoretical studies (2024–2026) examining anchoring effects and related behavioral biases across consumer markets, platform pricing, negotiations, and digital ecosystems. Fourteen studies were reviewed using a rapid evidence synthesis approach, emphasizing objectives, designs, methods, samples, findings, and limitations. Results indicate that anchoring significantly shapes negotiation outcomes, consumer price perceptions, bundle choices, IPO participation, and platform pricing strategies. However, the literature is dominated by theoretical modeling and secondary data, with comparatively few large-scale human experiments. Key gaps include limited ecological validity, overreliance on stylized assumptions, and insufficient cross-cultural validation. Practical implications are discussed for digital platforms, marketers, policymakers, and AI system designers. Recommendations emphasize the need for more human-centered, longitudinal, and field-based research to strengthen causal inference and real-world relevance.},
        keywords = {Anchoring effect; behavioral economics; pricing strategies; digital platforms; consumer decision-making},
        month = {February},
        }