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@article{193424,
        author = {Mummasani Praneeth and Dr. Venkata HRD},
        title = {A STUDY ON ARTIFICIAL SUPER INTELLIGENCE ADOPTION IN INDUSTRY 5.0: HUMAN-CENTRIC TRANSFORMATION OF SERVICE SECTORS IN TAMIL NADU},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {830-836},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193424},
        abstract = {The evolutionary journey of Industry 4.0 towards Industry 5.0 focuses on the concepts of human-centricity, sustainability, and technology ecosystems. Artificial Super Intelligence (ASI), a new and advanced autonomous and adaptive cognitive technology beyond the current concept of Artificial Intelligence (AI), has been recognized as a potential game-changer in the development of the service sector. Yet, little evidence of ASI adoption in regional service economies of developing countries has been found. This paper aims to examine the factors and outcomes of ASI adoption in the service sectors of Tamil Nadu, India. This paper proposes a quantitative research approach based on a survey of senior managers in IT, banking, healthcare, education, and logistics sectors of Tamil Nadu. The survey was based on a modified Technology–Organization–Environment (TOE) framework and Industry 5.0 human-centricity principles. A total of 312 senior managers were targeted for this study. The analysis was done through Partial Least Squares Structural Equation Modelling (PLS-SEM) using Smart PLS 4. The study found that technological readiness, ethical AI governance, and top management support are significant factors in ASI technology adoption. Moreover, ASI technology adoption has a positive impact on service innovation performance, operational resilience, and sustainable value creation. The study contributes to the TOE model by incorporating the ethical and sustainability factors. It offers useful implications for policymakers and service organizations in their Industry 5.0 journey.},
        keywords = {Artificial Super Intelligence (ASI); Industry 5.0; Human-centric transformation; Service sector digitalization; TOE framework; Ethical AI governance; Sustainable value creation; PLS-SEM.},
        month = {March},
        }